From internal tool to shared system
The short version of how PalaTrack came to exist — scroll to follow along.
The problem
As a consultancy helping businesses grow, we needed a way to track leads that fit how we actually work. Off-the-shelf CRMs either did too little, or came bundled with features we'd never touch and a price tag to match.
We built it ourselves
So we did. PalaTrack started as an internal tool for our own sales pipeline — something to track leads, see our numbers clearly, and stay organized as a team.
Our team lived in it
Real-time boards so nobody worked from an out-of-date spreadsheet. Statistics that actually answered the questions we asked about our own pipeline. It became how we ran our business, not just a tool on the side.
Now it's yours too
What started as our own internal system has grown into the one we share with our clients. If it's good enough for the team that built it, it's good enough to hand over.